With a huge range of online platforms to share media it is the first port of call when looking to create more exposure for businesses and projects.
Blogs, Facebook, Twitter, LinkedIn and Instagram are all essential networking services used to create attention.
The best part is they are not exclusive to big companies paying corporate sized fees for advertising. It’s easy to start off for low cost and most often free.
Instagram now has a one minute video feature which is perfect for business adverts.
It’s even better when social network users share your video without solicitation which takes something a bit special to do – and that comes down to the chemistry of the video and the service offered.
If you are familiar with television advertisements you may see everyday goods and services being advertised with the use of drama, comedy, music, colours, special effects, artistic scenes and celebrities – all to make an impact with the consumer audience.
Although tight budgets may cancel out certain tools which are used in more expensive adverts coming up with something clever and funny may just be enough to propel an online advert into viral advancements.
As an example; I created a short sketch for Morgan – Westley, a local stationers in Portishead.
Within the first week it had achieved 22,000 views through Facebook sharing. When you consider the whole population of the town is not much more than that it created great exposure for the shop and no online advertising fees were paid.